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Faculty
Business School |
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Scope of studies and length
90 ECTS credits, 1,5 years |
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Qualification awarded
Master`s Degree in Business Management |
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Application deadline*
1 May / 1 July |
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Language
English |
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Tuition fee per year
5 980 € / 4 384 €* |
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Start of studies
1 September
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City
Vilnius |
* The standard cost of tuition is applied for the graduates of Vilnius University and ‘Vilnius University International Business School’ VšĮ, and the exchange students of Vilnius University.
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In the age of technology, when the world is bombarded with information, marketing is no longer just a struggle to describe goods, but also a struggle to tell stories and create images. The aim of the Digital Marketing programme is to educate marketing and communication professionals, who are capable of creating user-friendly business stories, and of being able to manage the image of companies and products, as well as to quickly and effectively solve communication crises, and develop effective marketing and communication strategies.
"Digital Marketing” is accredited by the world wide known, prestigious “Chartered Institute of Marketing“ (CIM) organization. (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers.
Programme structure
| Course unit title |
ECTS
credits
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| Course unit title |
ECTS
credits
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|---|
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1 semester
Compulsory courses
Marketing Management
Digital Marketing Tools
Online Consumer Behaviour
Communication Channels in Marketing
Elective courses
Strategic Brand Management
Innovation and Change Management
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30.0
5
10
5
5
5
5
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2 semester
Compulsory courses
Methods of Data Collection and Analysis
E-Commerce
Integrated Marketing Communication
Master Thesis: Theoretical Part
Elective courses
Mobile Marketing
Pricing
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30.0
5
5
5
10
5
5
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3 semester
Compulsory courses
Digital Marketing Strategies and Planning
Master Thesis: Final Part
Elective courses
Web and Social Media Analytics
Creative Message
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30.0
5
20
5
5
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Key Learning Outcomes
- Project management: you will be able to make decisions and execute marketing activities, both in the local and the international market, as well as to divide complex problems into specific tasks.
- Strategies of digital marketing: you will be able to choose the most appropriate marketing actions for your business in the digital space.
- Analytical skills: you will be able to analyse marketing data and understand consumer behaviour in the digital space.
- Working with marketing communication: you will be able to provide critical evaluations of marketing communication and plan digital marketing actions.
Programme Specific Requirements
- At least 20 ECTS credits in business and public management study field group or economics study field course units earned in bachelor studies or an equivalent practical experience of no less than one year gained that the candidate is able to substantiate.
- The candidates’ motivation and readiness for studies shall be evaluated based on their answers to questions submitted in a video format.
- Candidates may be invited to a motivational interview.
- Candidates shall possess a bachelor studies cumulative grade point average of no less than 60 per cent to be admitted.
Why choose this programme?
- It is the only study programme of this kind in Lithuania that teaches both traditional and digital marketing techniques.
- The programme is taught by professionals from Lithuania and abroad.
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What comes after?
- Our graduates can efficiently lead marketing projects in a fast-changing environment, in both the private and in public sectors.
- Graduates can choose to enrol in PhD studies.
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** Tuition fee of €4,450 for Vilnius University Alumni, Vilnius University International Business School Alumni, and Vilnius University Exchange students. Tuition fee of €4,450 for all international students who apply before April 1, 2024
