Importance of marketing can’t be overestimated in current and future business, since it has a strategic role that drives business growth based on a deep knowledge of the customer. Global marketing programme is designed for students who want to get knowledge about essential and digital marketing elements, to un- derstand consumers’ behavior, to learn to analyse and manage marketing resources in a global business environment. Students will know how to use variety of contemporary marketing and communication tools, and learn to assess consumers’ needs by analysing examples from international businesses.
After having completed the Global Marketing study programme, a graduate will have acquired the professional competencies crucial for carrying out complex work that requires not only personal responsibility, but also specific knowledge and skills in various fields of marketing. This includes:
Carrying out market research
Evaluating a company’s product range
Choosing an appropriate pricing strategy
Segmenting the market
Understanding the factors and processes that influence consumer behaviour
Knowing the marketing communication tools and combining those tools according to the marketing objectives
It is a creative study programme with a lot of teamwork and project-based tasks.
You will have frequent guest lectures from expert professionals, as well as a number of practitioners who are accomplished in their fields.
Students are given the opportunity to participate in national and international competitions with the help of the lecturers, and are encouraged to put the knowledge they have acquired at the university into practice.
